Feb 21, 2019

Knowing how to hit your target customer is a key component to growing your business. Currently word of mouth is still the best way to spread knowledge of a product within a segment of the population. Spending time with the target consumer is often the biggest competitive advantage for entrepreneurs and failure to do...

Feb 21, 2019

For most consumers real estate is one part of a good, diversified portfolio. Anyone living in California knows that property here is not only hard to come by, but it mostly benefits consumers who buy and hold. Fortunately there are opportunities out there, like way out there. Today Joe and Mike discuss investing outside...

Feb 20, 2019

As long as they’ve been around reverse mortgages have been plagued by myths and misconceptions. This misunderstanding is largely due to most people not understanding how they work or who they work for. In fact for the right person the reverse mortgage is actually an outstanding program! Today Joe chats with reverse...

Feb 15, 2019

At this point in your business you’ve had investors and you’ve issued shares. Incentive plans are becoming more normal in the workplace, but they way their being used is changing. Stocks are a great way to set up a special bonus plan if the business gets sold and your stock hasn’t vested. Today Joe and Jack Russo...

Feb 14, 2019

The holiday season has finally passed and it’s time we all got back to business. Whether you’re thinking about moving once school is over or thinking it’s time to make that first home purchase, pricing is the biggest factor facing consumers. Home offers are picking up and while we don’t know if we will enter...